Tell the story of the company or write a couple of sentences about yourself, all this will be interesting to buyers. Do you have a hobby or experience that inspired you? Let customers feel connected to your store and trust the brand. Show that behind the window there are interesting people with their own characters and stories who care about what they do. Have you gained a lot of experience during your work? Do you have bright eyes and many new ideas? Inspire your customers with success stories and helpful tips!